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Amazon market shares

Share of Clicks Index

Analyse market share on Amazon


Clicks are the relevant variable for a brand on Amazon.

80% of all searchers on Amazon start their search by entering a search term in the search bar and lead to a click on the product overview page to call up a product detail page.

The Share of Clicks index developed by PreisHoheit analyses which search terms the products use to receive their clicks and quantifies how the clicks are distributed across the products, brands or Amazon categories.

Amazon Marktanteil Suche EN
Amazon Search 80% of searches start via the search mask; category and filter searches reach less than 10%